Dairy Council Northern Ireland

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Milk’s on the menu for local pupils

25.09.2018

Milk’s on the menu for local pupils

The benefits of milk in school were in the spotlight on Wednesday 26th September as the Dairy Council for Northern Ireland celebrated World School Milk Day.

The annual event, which is celebrated across the globe, highlights the benefits of break–time milk. Around 60% of primary schools in Northern Ireland provide milk to pupils through the School Milk scheme which encourages children to consume dairy products as part of a balanced diet.

Speaking about the importance of the day, Dr Mike Johnston, Chief Executive of DCNI said:

“Drinking milk at break time can help beat thirst and keep pupils hydrated as well as providing important nutrients including calcium, protein, iodine, potassium, phosphorus and vitamins B12 and B2 so it is excellent that a day in the year is set aside to remind people of this.

Of course, the Dairy Council’s work in relation to encouraging good nutrition extends well beyond World School Milk Day, indeed, our new Food and Fitness placement students will be visiting primary schools across NI to promote the benefits of activity and a healthy, balanced diet, including the important role of milk and dairy foods.”

Find out more about the benefits of milk at school and the school milk scheme click here

For information of the Food and Fitness programme click here

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From the farm to the fridge, the Dairy Council for Northern Ireland acts on behalf of the dairy industry, advertising and promoting the natural goodness and quality of Northern Ireland milk and dairy products.

Our primary function is to communicate factual information to allow individuals to make well informed choices about dairy products that they consume and to inform them of the benefits of including dairy products in a balanced diet. We use a wide range of media, which includes television, radio, press, magazine, posters and the internet. Our Advertising is complemented by public relations and promotional activities designed to communicate with specific groups.

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