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Northern Ireland’s Best Scone Competition

07.06.2021

Northern Ireland’s Best Scone Competition

The Dairy Council for Northern Ireland has launched a campaign to help the food service sector as lockdown restrictions are eased. Aimed at cafes, coffee shops, home bakeries, restaurants, bars and hotels, the campaign’s aim is to find Northern Ireland’s best scones.

Visit bestsconesni.com

Jointly funded by the EU, the campaign recognises the importance of scones in the food culture of Northern Ireland, with recipes for most scones including dairy products such as milk, cream, butter, and cheese.

The campaign will raise the profile of local cafes, restaurants, gastro pubs, bakeries, and hotels by offering them an opportunity to showcase their business as a scone baking contender, followed by a public vote, judge tasting session, and awards ceremony announcing the overall winner of having Northern Ireland’s Best Scone.

The overall winning business will receive a £1,000 hospitality gift voucher of their choice to treat their staff, to recognise their business’ resilience during lockdown.

Dr Mike Johnston, Chief Executive of the Dairy Council for NI said:

“We are delighted to be able to help the food service sector in such a positive way, with the assistance of funding from the EU. It has been a difficult time for everyone during lockdown, and it is our hope that this campaign will encourage businesses to showcase their produce, invite customers to enjoy their favourite scone, and have a bit of fun at the same time once again.”

Mike adds:

“We will be supporting businesses by keeping them on the public’s radar through online advertising and publicity that will celebrate both the scones and the local dairy products they use.”

Supporting the EU Milk & Dairy & campaign is BBC NI’s Home Cook Hero, Suzie Lee and Hospitality Ulster chief executive Colin Neill. 

Suzie is a passionate advocate of fresh, local produce and encourages businesses to be proud of the produce that they make stating:

“This competition celebrates the gastronomic wonder of scones, which are packed with local ingredients such as milk, butter, cream and cheese. I am encouraging businesses to take part in Best Scones NI because it’s a great opportunity to invite customers to get out there and enjoy homemade produce in cafes, restaurants and delis with a fun voting competition for their favourite scone in the business.”

Colin adds: 

“We are delighted to welcome customers back to our businesses and pick up where we left off to provide the opportunities for friends and families to meet and enjoy good company and good food. We are also mindful that every latte bought, or scone eaten in all our hospitality businesses makes a valuable contribution to dairy farmers across Northern Ireland, so I see this campaign being to our mutual benefit.”

Visit www.bestsconesni.com to vote.

 
Pictured L–R: Suzie Lee BBC Home Cook Hero, Mike Johnston Dairy Council for Northern Ireland Chief Executive, Colin Neill Hospitality Ulster Chief Executive.

The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.

 

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From the farm to the fridge, the Dairy Council for Northern Ireland acts on behalf of the dairy industry, promoting the natural goodness and quality of Northern Ireland milk and dairy products.

Our primary function is to communicate factual information to allow individuals to make well informed choices about dairy products that they consume and to inform them of the benefits of including dairy products in a balanced diet. We use a wide range of media, which includes television, radio, press, and social media. Our Advertising is complemented by public relations and promotional activities designed to communicate with specific groups.

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