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Dairy Export Programme delivers sales of £24.6m

24.04.2018

Dairy Export Programme delivers sales of £24.6m

The Dairy Council for Northern Ireland (DCNI) has announced that over the past three years its dairy export programme, which was jointly funded by the EU, has generated sales of £24.6m* for local diary companies.

The programme which was launched in 2015 to support Northern Ireland dairy sales across South East Asia and Middle East, has seen 59 buyers from 11 countries visiting Northern Ireland to see first–hand the dairy supply chain.

Dr Mike Johnston, Chief Executive DCNI, commented:

“Exceeding all expectations and in the middle of very difficult trading conditions the value of our dairy export programme has been clearly demonstrated as we enter phase two of the campaign. As well as working closely with local dairy companies, we also had invaluable support and assistance from DAERA, FSA, CAFRE and the Institute for Global Food Security at QUB. Their involvement helped to demonstrate the integrity and robustness of our supply chain, which has given customers the confidence and trust to source their dairy products from Northern Ireland.”

The first event in the second phase of the dairy export programme, which is also jointly funded by the EU, is taking place from 16–18 May and will see representatives from DCNI, Lakeland Dairies and Dale Farm travelling to Asia’s largest and the 4th biggest food innovation exhibition in the world at SIAL China.

Dr Johnston continued:

“Now more than ever it is vital to build on our long term and sustainable relationships to continue to develop trading channels between Northern Ireland and international markets. At the core of this programme is highlighting the professionalism and efficiency of Northern Ireland’s dairy industry to generate sales and support the wider economy. The trade fair in China is a chance for us to further build understanding of our local dairy companies so that our local dairy industry continues to flourish and succeed.”

 

*Findings of an independent review of the programme

 

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From the farm to the fridge, the Dairy Council for Northern Ireland acts on behalf of the dairy industry, advertising and promoting the natural goodness and quality of Northern Ireland milk and dairy products.

Our primary function is to communicate factual information to allow individuals to make well informed choices about dairy products that they consume and to inform them of the benefits of including dairy products in a balanced diet. We use a wide range of media, which includes television, radio, press, magazine, posters and the internet. Our Advertising is complemented by public relations and promotional activities designed to communicate with specific groups.

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