Dairy Council Northern Ireland

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World Milk Day 2016

31.05.2016

World Milk Day 2016

The Dairy Council for Northern Ireland is celebrating this year’s World Milk Day (1st June) by reminding consumers of the hard work and dedication of our local dairy farmers.

Dr Mike Johnston MBE, Chief Executive of the Dairy Council for Northern Ireland explains:

“Milk from Northern Ireland dairy herds is widely recognised as being among the best in the world in terms of quality. This World Milk Day, we want to celebrate the commitment of our local dairy farmers, whose high quality and nutritious milk is in demand both with families at home and further afield.”

Dr Johnston continued:

“Dairy farming in Northern Ireland continues to be at the forefront of technology and innovation, but this is no substitute for the knowledge, handed down from generation to generation, of how to work with nature to produce high quality milk. Often working in physically demanding and challenging conditions, it is important that we acknowledge their dedication to providing the best possible product for consumers at home and across the world.”

Over the past year, milk buyers from as far away as Indonesia, Saudi Arabia and Taiwan have come to Northern Ireland to see first–hand the high quality of milk and dairy products we produce here. Visiting as part of a programme to support the export of our dairy products, the buyers have very impressed by what they saw and heard.

Dr Johnston said:

“Our dairy farmers can be justifiably proud of the fantastic job they do, which is increasingly acknowledged world–wide. To mark this year’s World Milk Day, we hope that local consumers will join us in celebrating that Northern Ireland’s dairy is quite simply the cream of the crop!”

Note:

Since 2001, when the first World Milk Day was proposed by FAO (the Food and Agriculture Organisation of the United Nations), June 1st has become the day which all aspects of milk are celebrated worldwide

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From the farm to the fridge, the Dairy Council for Northern Ireland acts on behalf of the dairy industry, advertising and promoting the natural goodness and quality of Northern Ireland milk and dairy products.

Our primary function is to communicate factual information to allow individuals to make well informed choices about dairy products that they consume and to inform them of the benefits of including dairy products in a balanced diet. We use a wide range of media, which includes television, radio, press, magazine, posters and the internet. Our Advertising is complemented by public relations and promotional activities designed to communicate with specific groups.

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