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New chairman and vice chairman at DCNI

08.07.2015

New chairman and vice chairman at DCNI

Dr David Dobbin CBE has been elected Chairman of the Dairy Council for Northern Ireland, and dairy farmer, Mark Blelock, has been elected Vice Chairman.

Both Dr Dobbin and Mark Blelock, who will hold office for two years, see the Dairy Council’s dual role of supporting the export of dairy products and the consumption of dairy products locally, as increasingly important.

Speaking following his election, Dr Dobbin, who is Group Chief Executive of United Dairy Farmers, said,

“This is a challenging time to be taking on this role, with dairy markets very depressed and at a low point in the cycle. However, the reality is that the Dairy Council’s work is more important than ever and has a critical role to play in supporting the industry to develop sales and add value to our local milk.

Until recently the Dairy Council’s focus was on developing the consumption of dairy products in our home market, however, with most of our local milk going into products which are exported, it has now, with the assistance of EU funds, started to support export activity outside of the EU. I am confident that over the next few years this work will help our dairy companies expand their customer base and increase Northern Ireland’s dairy export business.”

Newly elected Vice Chairman, Mark Blelock who runs a herd of 130 cows in partnership with his father, said,

“It is only since becoming a member of the Dairy Council Board that I have fully appreciated the work that is undertaken to increase consumption of milk and dairy products, not only in Northern Ireland, but also in third country export markets.

“Our membership of the European Milk Forum has allowed the Dairy Council to pull down more than £1.5 million in EU finding over the past eight years, and this has been used effectively to increase the consumption of milk and dairy products in Northern Ireland in particular. Even though our industry is export oriented, and is now being supported in these activities by the Dairy Council, it is important that we continue to develop and protect our home market so as to have a good platform on which to build exports.”

Picture L to R Dr David Dobbin, DCNI Chairman and Mr Mark Blelock, DCNI Vice Chairman

 

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From the farm to the fridge, the Dairy Council for Northern Ireland acts on behalf of the dairy industry, advertising and promoting the natural goodness and quality of Northern Ireland milk and dairy products.

Our primary function is to communicate factual information to allow individuals to make well informed choices about dairy products that they consume and to inform them of the benefits of including dairy products in a balanced diet. We use a wide range of media, which includes television, radio, press, magazine, posters and the internet. Our Advertising is complemented by public relations and promotional activities designed to communicate with specific groups.

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