Milk it for all it’s worth
The Dairy Council for Northern Ireland has launched ‘Milk it for all it’s worth’; a 3–year campaign designed to communicate the nutritional benefits of milk for sport and a healthy active lifestyle to young people. The campaign is co–financed by the EU and involves the Dairy Council for Northern Ireland, the Dairy Council for England and Wales and the National Dairy Council in the Republic of Ireland.
‘Milk it for all it’s worth’ comprises a number of elements designed to engage with teenagers to deliver ‘milk and activity’ messages, including digital media, adverts in teen magazines and a dedicated website.
Go to the ‘Milk it for all it’s worth’ website www.milkitforallitsworth.co.ni