Dairy Council Northern Ireland

Milk it for all it's worth

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Milk it for all it’s worth

04.11.2009

Milk it for all it’s worth

The Dairy Council for Northern Ireland has launched ‘Milk it for all it’s worth’; a 3–year campaign designed to communicate the nutritional benefits of milk for sport and a healthy active lifestyle to young people. The campaign is co–financed by the EU and involves the Dairy Council for Northern Ireland, the Dairy Council for England and Wales and the National Dairy Council in the Republic of Ireland. 

‘Milk it for all it’s worth’ comprises a number of elements designed to engage with teenagers to deliver ‘milk and activity’ messages, including digital media, adverts in teen magazines and a dedicated website.

Go to the ‘Milk it for all it’s worth’ website www.milkitforallitsworth.co.ni

March 08

Find out more about #FoodMatrix & #DairyMatrix effects at our webinar on 23rd March h…

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March 05

'Research to practice' initiatives on Ian McClelland’s dairy farm have improved env…

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March 04

You can download your copy of the 2021 #SustainableDairyEU Factbook here - https://t.…

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March 01

Food science, nutrition & health perspectives on the #DairyMatrix #FoodMatrix at our…

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February 26

RT @DairyCouncilNI: This is great news! Dairy has an important role to play in a hea…

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February 25

This is great news! Dairy has an important role to play in a healthy school day, you…

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February 25

From Research to Practice on Northern Ireland Dairy Farms - download your copy of the…

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February 25

Find out more about #FoodMatrix & #DairyMatrix effects at our webinar on 23rd March h…

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February 24

We've spotted our CEO, Mike Johnston, speaking at our online #SustainableDairyEU symp…

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February 22

Environmental impact is an important part of a sustainable diet but it should also be…

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February 22

Also find out more at our webinar next month with Prof @akellyucc & Dr Aileen O'Conno…

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February 19

Hear more from @akellyucc on the fascinating complexity of milk & dairy foods at our…

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February 18

"The Dairy sector can play a key role in keeping warming at bay..." - @GHGGuru Read m…

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February 17

Thanks @DrKirstyP we hope it will be useful for the #UlsterFND students - top #foodsc…

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February 17

Ian McClelland's family have been farming at Creevy House Farm for three generations.…

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From the farm to the fridge, the Dairy Council for Northern Ireland acts on behalf of the dairy industry, promoting the natural goodness and quality of Northern Ireland milk and dairy products.

Our primary function is to communicate factual information to allow individuals to make well informed choices about dairy products that they consume and to inform them of the benefits of including dairy products in a balanced diet. We use a wide range of media, which includes television, radio, press, and social media. Our Advertising is complemented by public relations and promotional activities designed to communicate with specific groups.

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