Dairy Council Northern Ireland

Milk it for all it's worth


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Milk it for all it’s worth

04.11.2009

Milk it for all it’s worth

The Dairy Council for Northern Ireland has launched ‘Milk it for all it’s worth’; a 3–year campaign designed to communicate the nutritional benefits of milk for sport and a healthy active lifestyle to young people. The campaign is co–financed by the EU and involves the Dairy Council for Northern Ireland, the Dairy Council for England and Wales and the National Dairy Council in the Republic of Ireland. 

‘Milk it for all it’s worth’ comprises a number of elements designed to engage with teenagers to deliver ‘milk and activity’ messages, including digital media, adverts in teen magazines and a dedicated website.

Go to the ‘Milk it for all it’s worth’ website www.milkitforallitsworth.co.ni

August 15

Fantastic! And no one looks a day older - must be your diets

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August 13

Great review on foods and sleep

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August 03

RT @madigan_sharon: The science of nutrition cannot be underestimated but the art of…

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August 01

Good luck! https://t.co/9U7cz6H7r9…

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August 01

Welcome back @Adam_Gemili ! Lots of Milk Cup…

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July 31

Find out more about the nutrients in yogurt https://t.co/FWnq16S8mn https://t.co/GvFC…

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July 23

Importance of the #FoodMatrix #DairyMatrix https://t.co/vUweBfxwYW…

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July 15

RT @netballni: Day 4 and our #PwCWarriors take on Malawi at 9.25 with our good luck m…

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July 12

RT @safefood_eu: We often hear "I'm hungry!" from our kids when they really mean "I'm…

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July 12

RT @bestoffreshness: Best of luck to team @netballni in the Netball World Cup startin…

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From the farm to the fridge, the Dairy Council for Northern Ireland acts on behalf of the dairy industry, advertising and promoting the natural goodness and quality of Northern Ireland milk and dairy products.

Our primary function is to communicate factual information to allow individuals to make well informed choices about dairy products that they consume and to inform them of the benefits of including dairy products in a balanced diet. We use a wide range of media, which includes television, radio, press, magazine, posters and the internet. Our Advertising is complemented by public relations and promotional activities designed to communicate with specific groups.

Home delivery

Contact your nearest dairy to arrange delivery

Ballyrashane Creamery

T+44 (0)28 7034 3265

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