Dairy Council Northern Ireland

Milk it for all it's worth

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Milk it for all it’s worth

04.11.2009

Milk it for all it’s worth

The Dairy Council for Northern Ireland has launched ‘Milk it for all it’s worth’; a 3–year campaign designed to communicate the nutritional benefits of milk for sport and a healthy active lifestyle to young people. The campaign is co–financed by the EU and involves the Dairy Council for Northern Ireland, the Dairy Council for England and Wales and the National Dairy Council in the Republic of Ireland. 

‘Milk it for all it’s worth’ comprises a number of elements designed to engage with teenagers to deliver ‘milk and activity’ messages, including digital media, adverts in teen magazines and a dedicated website.

Go to the ‘Milk it for all it’s worth’ website www.milkitforallitsworth.co.ni

August 04

Just so skilful... We're looking for volunteers for the NI version https://t.co/lpdEE…

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August 04

Our farmers are habitat managers as well as food producers and in Northern Ireland th…

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July 31

In the dairy sector, bodies such as DAERA, AFBI, and CAFRE all work together with far…

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July 29

RT @osteoporosisNI: Important trace element for bone health! Vitamin K is a great fr…

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July 29

The cows do things at their own pace as they graze at Carrick House Farm. #Sustainabl…

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July 28

Switching to efficient LEDs has reduced energy costs for lighting to a third of what…

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July 25

There’s still time for you and your children to get creative in the kitchen and ent…

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July 23

Capturing and reusing rainwater on dairy farms helps improve their sustainability. #S…

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July 21

RT @wcrfint: #Dairy products, milk, cheese and dietary #calcium, are shown to decreas…

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July 21

A reminder that we’ve recently updated the ‘Nutrition & Health Professionals’ s…

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July 20

With our climate in Northern Ireland, we're really good at growing grass! Grass is a…

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July 17

Let's not forget the pollinators... #SustainableDairyEU https://t.co/i5YeyHRXty…

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From the farm to the fridge, the Dairy Council for Northern Ireland acts on behalf of the dairy industry, promoting the natural goodness and quality of Northern Ireland milk and dairy products.

Our primary function is to communicate factual information to allow individuals to make well informed choices about dairy products that they consume and to inform them of the benefits of including dairy products in a balanced diet. We use a wide range of media, which includes television, radio, press, and social media. Our Advertising is complemented by public relations and promotional activities designed to communicate with specific groups.

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Contact your nearest dairy to arrange delivery

Ballyrashane Creamery

T+44 (0)28 7034 3265

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