Dairy Council Northern Ireland

Milk it for all it's worth


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Milk it for all it’s worth

04.11.2009

Milk it for all it’s worth

The Dairy Council for Northern Ireland has launched ‘Milk it for all it’s worth’; a 3–year campaign designed to communicate the nutritional benefits of milk for sport and a healthy active lifestyle to young people. The campaign is co–financed by the EU and involves the Dairy Council for Northern Ireland, the Dairy Council for England and Wales and the National Dairy Council in the Republic of Ireland. 

‘Milk it for all it’s worth’ comprises a number of elements designed to engage with teenagers to deliver ‘milk and activity’ messages, including digital media, adverts in teen magazines and a dedicated website.

Go to the ‘Milk it for all it’s worth’ website www.milkitforallitsworth.co.ni

July 15

RT @netballni: Day 4 and our #PwCWarriors take on Malawi at 9.25 with our good luck m…

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July 12

RT @safefood_eu: We often hear "I'm hungry!" from our kids when they really mean "I'm…

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July 12

RT @bestoffreshness: Best of luck to team @netballni in the Netball World Cup startin…

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July 08

Hi Paula @marshall_paula 180ml cartons of semi-skimmed are widely available in NI Pri…

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July 06

RT @RozMcmullan: And great for the teeth. @TheBDA @publichealthni @DentalPHE https://…

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July 04

Importance of the #FoodMatrix #DairyMatrix https://t.co/7fDI5DFQ75…

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July 02

RT @LJJ_nutrition: Thanks Gabriel for the enjoyable discussions around milk…

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June 26

#DairyMatrix https://t.co/m6KE1yz2Na…

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June 21

A huge thank you to Ellen and Katherine, our DCNI #FoodandFitness team, for a fantast…

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June 19

Thank you for having us @stjosephsdunloy! We really enjoyed our visit! https://t.co/g…

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June 08

RT @madigan_sharon: Instead of you snooze you lose how about thinking about sleeping…

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From the farm to the fridge, the Dairy Council for Northern Ireland acts on behalf of the dairy industry, advertising and promoting the natural goodness and quality of Northern Ireland milk and dairy products.

Our primary function is to communicate factual information to allow individuals to make well informed choices about dairy products that they consume and to inform them of the benefits of including dairy products in a balanced diet. We use a wide range of media, which includes television, radio, press, magazine, posters and the internet. Our Advertising is complemented by public relations and promotional activities designed to communicate with specific groups.

Home delivery

Contact your nearest dairy to arrange delivery

Ballyrashane Creamery

T+44 (0)28 7034 3265

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