Dairy Council Northern Ireland

Milk it for all it's worth

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Milk it for all it’s worth

04.11.2009

Milk it for all it’s worth

The Dairy Council for Northern Ireland has launched ‘Milk it for all it’s worth’; a 3–year campaign designed to communicate the nutritional benefits of milk for sport and a healthy active lifestyle to young people. The campaign is co–financed by the EU and involves the Dairy Council for Northern Ireland, the Dairy Council for England and Wales and the National Dairy Council in the Republic of Ireland. 

‘Milk it for all it’s worth’ comprises a number of elements designed to engage with teenagers to deliver ‘milk and activity’ messages, including digital media, adverts in teen magazines and a dedicated website.

Go to the ‘Milk it for all it’s worth’ website www.milkitforallitsworth.co.ni

July 10

Edward Wright explains the importance of using locally produced milk at Lakeland Dair…

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July 09

RT @MartinKiely1: Best sign in the world for social distance @rtenews @HSELive @MayoG…

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July 08

At Dunmanbridge, Dale Farm has 37 acres of cutting-edge solar panel technology for en…

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July 06

RT @safefood_eu: Whatever the weather, it’s always a good day to teach your kids ho…

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July 06

Two of our NI Dairy Companies Lakeland and Dale Farm are signatories to Prosperity Ag…

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July 03

RT @DairyCouncilNI: We are very much liking the milk bib! Best of luck (and sports sc…

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July 02

We are very much liking the milk bib! Best of luck (and sports science) https://t.co/…

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July 02

Looks like rain for the next few days so don't forget your umbrella! Good luck findin…

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June 30

DCNI welcomes Minister Poots' allocation of funds for NI dairy farmers https://t.co/Z…

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June 29

Lots more on the #FoodMatrix #DairyMatrix on the nutrition & health professional sect…

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June 29

Here’s another innovative example of Northern Ireland Dairy farmers working hard to…

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June 24

Great to see @DAERA_NI Minister @EdwinPootsMLA continuing to recognise the vital role…

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June 24

The cows take it easy as they graze across the fields in Strabane #SustainableDairyEU…

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From the farm to the fridge, the Dairy Council for Northern Ireland acts on behalf of the dairy industry, promoting the natural goodness and quality of Northern Ireland milk and dairy products.

Our primary function is to communicate factual information to allow individuals to make well informed choices about dairy products that they consume and to inform them of the benefits of including dairy products in a balanced diet. We use a wide range of media, which includes television, radio, press, and social media. Our Advertising is complemented by public relations and promotional activities designed to communicate with specific groups.

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