Dairy Council Northern Ireland

Milk it for all it's worth


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Milk it for all it’s worth

04.11.2009

Milk it for all it’s worth

The Dairy Council for Northern Ireland has launched ‘Milk it for all it’s worth’; a 3–year campaign designed to communicate the nutritional benefits of milk for sport and a healthy active lifestyle to young people. The campaign is co–financed by the EU and involves the Dairy Council for Northern Ireland, the Dairy Council for England and Wales and the National Dairy Council in the Republic of Ireland. 

‘Milk it for all it’s worth’ comprises a number of elements designed to engage with teenagers to deliver ‘milk and activity’ messages, including digital media, adverts in teen magazines and a dedicated website.

Go to the ‘Milk it for all it’s worth’ website www.milkitforallitsworth.co.ni

December 08

Delicious festive tarts made with NI brie, crispy ham, pear and honey https://t.co/mn…

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November 21

Thank you for having us @StMalsColeraine - we had a great time…

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November 21

Dame Mary Peters: I feel so alive after six hours of open heart surgery https://t.co/…

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November 20

#FoodMatrix https://t.co/OTxloD6Irc…

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November 17

RT @IrishRugby: Full Time score - IRELAND 16-9 New Zealand. Incredible performance! #…

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November 15

Many thanks again to Prof Paul Ross @Pharmabiotic UCC for his fantastic Dairy Council…

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November 14

All ready to go with the 29th Dairy Council Nutrition Lecture @NICHE_ULSTER with Prof…

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November 14

Athletes urged to eat for performance https://t.co/kO28y7lU5w…

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November 13

Looking forward to hearing Prof Paul Ross @Pharmabiotic UCC speak on the human microb…

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November 06

RT @LJJ_nutrition: Thanks for highlighting our paper Anita. So many possible benefits…

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November 05

That's skimmed in the photo

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November 02

RT @LJJ_nutrition: Our latest. Cow's milk as a post-exercise recovery drink: implicat…

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October 31

BTW, nice work @LisaCostley…

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From the farm to the fridge, the Dairy Council for Northern Ireland acts on behalf of the dairy industry, advertising and promoting the natural goodness and quality of Northern Ireland milk and dairy products.

Our primary function is to communicate factual information to allow individuals to make well informed choices about dairy products that they consume and to inform them of the benefits of including dairy products in a balanced diet. We use a wide range of media, which includes television, radio, press, magazine, posters and the internet. Our Advertising is complemented by public relations and promotional activities designed to communicate with specific groups.

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