Dairy Council Northern Ireland

Milk it for all it's worth


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Milk it for all it’s worth

04.11.2009

Milk it for all it’s worth

The Dairy Council for Northern Ireland has launched ‘Milk it for all it’s worth’; a 3–year campaign designed to communicate the nutritional benefits of milk for sport and a healthy active lifestyle to young people. The campaign is co–financed by the EU and involves the Dairy Council for Northern Ireland, the Dairy Council for England and Wales and the National Dairy Council in the Republic of Ireland. 

‘Milk it for all it’s worth’ comprises a number of elements designed to engage with teenagers to deliver ‘milk and activity’ messages, including digital media, adverts in teen magazines and a dedicated website.

Go to the ‘Milk it for all it’s worth’ website www.milkitforallitsworth.co.ni

June 13

Looking forward to it - the science and the social #irishsection @NutritionSoc @NICHE…

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June 11

RT @DM_Logue: @SENG_INDI @trust_indi @DairyCouncilNI @sj_sportsphysio @SoccerDonegal1…

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June 10

Thank you for having us @StrawPS - we really enjoyed our visit! https://t.co/IttcGxuX…

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June 04

We can’t believe it’s a year since we were heading to Brussels for a cheese fest

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June 02

RT @FarmingLifeNI: NI processors in China for World Milk Day event https://t.co/lKZW9…

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June 01

RT @BelfastFoodBlog: @DairyCouncilNI @WorldMilkDay Conor ❤️ milk https://t.co/RxW…

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June 01

This @worldmilkday we want to celebrate the commitment of our NI dairy farmers and ho…

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June 01

RT @NICHE_ULSTER: Celebrating @WorldMilkDay in front of our fab picture! @DairyCounci…

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June 01

RT @DownthehatchNI: It’s @WorldMilkDay & NI has an amazing dairy industry. We’re…

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June 01

We are celebrating @WorldMilkDay by shining a light on the work of local dairy farmer…

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May 16

Thank you for having us @RathmorePS - we really enjoyed our visit! https://t.co/ggcq…

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May 11

RT @DownthehatchNI: Today I was reminded that our dairy industry in NI is so impressi…

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May 05

RT @madigan_sharon: @RobertaAnding She presented in Belfast last week @DairyCouncilNI…

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May 04

RT @BazinShanghai: .@InvestNI .@DairyCouncilNI .@BazinShanghai great to see such a st…

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From the farm to the fridge, the Dairy Council for Northern Ireland acts on behalf of the dairy industry, advertising and promoting the natural goodness and quality of Northern Ireland milk and dairy products.

Our primary function is to communicate factual information to allow individuals to make well informed choices about dairy products that they consume and to inform them of the benefits of including dairy products in a balanced diet. We use a wide range of media, which includes television, radio, press, magazine, posters and the internet. Our Advertising is complemented by public relations and promotional activities designed to communicate with specific groups.

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