No. It is a common misconception that whole milk contains more calcium than semi–skimmed milk, but this is not the case. By switching to semi–skimmed milk you will be getting roughly the same amount of calcium as you were from whole milk. 100mls of semi–skimmed milk, for example, will provide you with 124mg of calcium, compared to 122mg of calcium per 100mls of whole milk.
Our primary function is to communicate factual information to allow individuals to make well informed choices about dairy products that they consume and to inform them of the benefits of including dairy products in a balanced diet. We use a wide range of media, which includes television, radio, press, magazine, posters and the internet. Our Advertising is complemented by public relations and promotional activities designed to communicate with specific groups.
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