The Dairy Council for Northern Ireland is the proud sponsor of the annual Milk It athletics championships organised by the Ulster Secondary Schools Athletics Association, which includes the Cross Country championships.
Please visit the news and gallery sections of our website for more information and for photographs of the Milk It Cross Country Finals.
Our primary function is to communicate factual information to allow individuals to make well informed choices about dairy products that they consume and to inform them of the benefits of including dairy products in a balanced diet. We use a wide range of media, which includes television, radio, press, magazine, posters and the internet. Our Advertising is complemented by public relations and promotional activities designed to communicate with specific groups.
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