About the Dairy Council

The role of the Dairy Council within Northern Ireland

Links to dairy related sites across the net


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Young Cook of the Year - Finalists


Download some great smoothie ideas to try at home

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Send a Dairy Council card across the web

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The Dairy Council is responsible for the generic advertising and promotion of milk and dairy products in Northern Ireland.

Its primary function is to communicate factual information to allow individuals to make informed choices about which dairy products they consume and to inform them of the benefits of including dairy products in a balanced diet.

In doing this the Dairy Council uses a wide range of media, including television, radio, press, magazine, posters and the internet. Advertising is complemented by public relations and promotional activities, designed to communicate with specific target groups.

From the farm to the fridge, the Dairy Council acts on behalf of the entire dairy industry, advertising and promoting the natural goodness and quality of Northern Ireland milk and dairy products.