The "PURE NORTHERN IRELAND DAIRY PRODUCE" logostyle has been registered by the Dairy Council for Northern Ireland. Written authorisation is required for its use or reproduction.
The "PURE NORTHERN IRELAND DAIRY PRODUCE" logostyle has been registered by the Dairy Council for Northern Ireland. Written authorisation is required for its use or reproduction.
ADVERTISING: THE CAMPAIGN
48 Sheet (billboard) Posters and Radio commercials (broadcast on Downtown Radio, Cool FM, CityBeat, Q97.2FM and Q102.9FM) on the theme of the Five Freedoms continue the campaign, broadening the initial "pure" concept.
(MP3
Download approx. 95k)
The Five Freedoms
1. Freedom from hunger and thirst
2. Freedom from discomfort
3. Freedom from pain, injury or disease
4. Freedom to express normal behaviour
5. Freedom from fear and distress
The Five Freedoms are guidelines that are supported and subject to regular inspection by the Department of Agriculture, so thatNorthern Ireland consumers can be confident that when they buy local dairy produce, they are buying the best in the world!
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