The "PURE NORTHERN IRELAND DAIRY PRODUCE" logostyle has been registered by the Dairy Council for Northern Ireland. Written authorisation is required for its use or reproduction.
The "PURE NORTHERN IRELAND DAIRY PRODUCE" logostyle has been registered by the Dairy Council for Northern Ireland. Written authorisation is required for its use or reproduction.
THE PURE CONCEPT
The proposition "Pure Northern Ireland Dairy Produce" resulted from the research of several advertising creative treatments, conducted since 1999 by the Dairy Council for Northern Ireland. It emerged as a clear "slogan" to reinforce positive attitudes.
The visual treatment for the phrase incorporates a "pour & splash" device in a distinctive "logostyle" which is echoed in an audio mnemonic for TV and radio commercials.
The logostyle has been registered by the Dairy Council for Northern Ireland, and only those authorised in writing by the Dairy Council may reproduce and use it, ensuring that its appearance is a genuine mark of quality.
It is important that the "logostyle" appears correctly - so that over time it becomes instantly recognisable.
A "Pure Northern Ireland Dairy Produce" STYLE SHEET has been developed for anyone wishing to reproduce it (printers, designers etc.).
Artwork in various formats is available on request.
Email:
pure@dairycouncil.co.uk
