The "PURE NORTHERN IRELAND DAIRY PRODUCE" logostyle has been registered by the Dairy Council for Northern Ireland. Written authorisation is required for its use or reproduction.
The "PURE NORTHERN IRELAND DAIRY PRODUCE" logostyle has been registered by the Dairy Council for Northern Ireland. Written authorisation is required for its use or reproduction.
ADVERTISING
The campaign consists of a 20 secs TV commercial and several 48 sheet (billboard) poster treatments, plus radio commercials on similar themes - broadcast on Downtown Radio, Cool FM, CityBeat, Q97.2FM and Q102.9FM.
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(MP3
Download approx. 95k each)
"Facts and New News" creative treatments are central to the campaign. The intention is to remind consumers to seek out Pure Northern Ireland Dairy Produce, and to reinforce their perception of its quality by introducing new and interesting information - again, presented in an appealing, accessible manner.
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